Sundew ecowise – The Next Generation of Natural Pest Solutions

A Changing Market, A New Direction

The pest management industry is undergoing a profound transformation. Around the world, consumers, regulators, and pest professionals are demanding solutions that balance effectiveness with safety, sustainability, and environmental responsibility. Traditional chemical controls have served the industry well for decades, but today’s customers are asking new questions: What’s in the product I’m using? Is it safe around my family, pets, and the environment?

At the same time, pest managers are facing growing scrutiny about chemical use, resistance development, and the public perception of pesticide applications. The result is a market that is shifting rapidly toward natural, low-impact, and eco-friendly alternatives.

Sundew has recognised this shift and taken decisive action. Our answer is Sundew ecowise – a new generation of natural pest management products powered by the proven active ingredient Spinosad, combined with Sundew’s innovation in formulation and delivery.

Why Consumers Want Safer, Natural Products

Consumer expectations have evolved significantly in recent years. Today, homeowners, businesses, and facility managers place enormous importance on:

• Safety for people and pets – Families and workplaces want reassurance that pest control solutions won’t compromise health.

• Environmental responsibility – Eco-conscious customers want products that minimise ecological impact, protecting pollinators and the wider environment.

• Transparency – Clear labelling, natural origins, and trust in the science behind the solution.

• Performance – Natural products must still deliver professional-level results. Customers are no longer willing to accept “green” alternatives that don’t work.

This convergence of demands has created a once-in-a-generation opportunity. Pest professionals who can offer natural yet powerful solutions gain a significant competitive advantage.

Introducing the Sundew ecowise Range

The Sundew ecowise brand represents a suite of innovative products that provide natural yet professional-grade pest control. The first products available from Sundew under the ecowise brand are built around Spinosad, a naturally derived active discovered from soil bacteria and now recognised worldwide as one of the safest, most effective natural insecticides available.

McFLY BaitSpray with Natural Spinosad
APVMA approval due 19 Aug 2025. Registration imminent. Stock available for Nov 2025 fly season.

Designed for the control of domestic house flies (Musca domestica), McFLY offers pest managers a completely new approach.  McFLY is the first BaitSpray with Mould-Suppression formulation science to enhance the longevity of control as well as reduce unsightly mould growths as seen by other products.  Applied as a surface bait spray, or paint-on, it delivers rapid knockdown (without recovery as experienced with imidacloprid formulations) of nuisance flies while maintaining a natural profile. McFLY is a simple, effective, and eco-friendly tool for professionals tackling one of the most common and frustrating pests.

Spinogel ROACH with Natural Spinosad
APVMA approved Mar 2025. Stock Available Now.

Australia’s (and the world’s) first natural and organic formulated cockroach bait gel. Spinogel ROACH represents a genuine breakthrough: a bait matrix that is highly attractive to cockroaches, combined with the power of natural Spinosad. For professionals seeking a non-synthetic gel option that still performs at the highest level, Spinogel ROACH is a game-changer.

Spinout 133 SC Insecticide with Natural Spinosad
APVMA approval due 1st Oct 2025. Stock available 2nd Oct 2025.

A concentrated suspension concentrate designed for ants, flies and cockroaches, Spinout 133 SC provides flexible application options for pest controllers. It gives professionals the confidence of and ant and fly treatment, as well as direct treatment to cockroaches in cracks and crevices, while aligning with the growing demand for safer, natural-based chemistries.

Why Spinosad?

At the heart of the current Sundew ecowise range is Spinosad, a naturally derived active ingredient originating from the fermentation of the soil bacterium Saccharopolyspora spinosa. Recognised globally for its unique mode of action, Spinosad offers:

• Proven efficacy against a wide range of insect pests

• Low toxicity to humans, pets, and many non-target organisms

• Favourable environmental profile

• A natural origin, supporting eco-conscious pest management strategies

It is this combination of performance and safety that makes Spinosad the cornerstone of the current Sundew ecowise brand.

Spinosad Safety Profile

Safety is at the core of our eco-friendly pest solutions. Spinosad is renowned not only for its effectiveness against pests but also for its exceptional safety profile. To put this into perspective, scientists measure toxicity using the oral LD50—the dose required to kill 50% of test animals (mg per kg of body weight).

As the table shows, Spinosad is even safer than table salt, with an oral LD50 of 3,700 mg/kg. In comparison, widely used synthetic insecticides like bifenthrin and indoxacarb are far more toxic, with LD50 values of 43 mg/kg and 179 mg/kg, respectively.

This outstanding safety margin makes Spinosad ideal for use in both professional and residential environments, giving you peace of mind while delivering powerful pest control.

Spinosad Awards & Certifications

Sundew’s ecowise products are currently built around Spinosad, a naturally derived insecticide recognised globally for its safety, effectiveness, and environmental credentials. Over the years, Spinosad has earned multiple prestigious awards and certifications that highlight its outstanding profile in sustainable pest management:

• US Green Chemistry Presidential Award (1999) – Recognised by the U.S. government for innovation in environmentally responsible chemistry, marking Spinosad as a trailblazer in natural pest control solutions.

• EPA Reduced Risk Pesticide Status – Approved by the U.S. Environmental Protection Agency as a safer alternative for pest control, offering lower toxicity to humans and non-target organisms.

• OMRI Listed – Certified by the Organic Materials Review Institute, making Spinosad suitable for use in organic production systems.

• NZ Biogro Certified Organic (Spinogel) – Spinogel ROACH has been officially certified for organic use in New Zealand, meeting strict ecological and safety standards.

• Australian Certified Organic (Spinogel – coming soon) – Spinogel is on track to gain formal Australian Certified Organic approval, further strengthening its credentials as a natural, professional-grade pest management solution.

These awards and certifications not only underscore Spinosad’s proven effectiveness but also reflect Sundew’s commitment to providing eco-friendly, safe, and high-performance pest control products. With Spinosad at the core, ecowise empowers pest professionals to deliver solutions that are trusted, responsible, and aligned with modern environmental standards.

Why Sundew is Building Around ecowise

Sundew has always been committed to equipping professional pest managers with the most innovative, practical, and effective tools. The launch of Sundew ecowise is not simply about introducing new products; it is about creating an entirely new category within the pest control market.

By developing a dedicated range under the ecowise brand, Sundew is:

• Providing leadership – Showing the industry that natural products can deliver real, professional results.

• Giving choice – Allowing pest managers to tailor solutions to customer preferences for natural and low-impact treatments.

• Future-proofing businesses – As regulations tighten and consumer expectations rise, ecowise positions pest professionals ahead of the curve.

• Building trust – The ecowise brand tells customers, at a glance, that they are choosing a product with natural credentials backed by Sundew’s reputation for excellence.

Why It Matters – The Bigger Picture

The importance of Sundew ecowise extends beyond individual pest control jobs. It represents a commitment to:

• Protecting communities – Delivering safer environments in homes, workplaces, schools, and public spaces.

• Safeguarding the environment – Reducing reliance on synthetic chemistries and preserving biodiversity.

• Supporting professionals – Equipping pest managers with tools that meet modern demands and build business opportunities.

• Driving innovation – Encouraging the entire industry to think differently and embrace the future of pest management.

The Future is ecowise

The market is changing. Customers want safer, natural, effective products – and Sundew is leading the way with the launch of Sundew ecowise.

From McFLY BaitSpray to Spinogel ROACH and Spinout 133 SC, the ecowise range offers professional pest managers solutions that are not only effective but also aligned with today’s values of safety, sustainability, and responsibility.

Sundew ecowise is more than a brand – it’s a movement toward the future of pest management. By choosing ecowise, pest professionals can deliver outstanding results, build customer trust, and contribute to a healthier, more sustainable world.

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